Dongguan Hongmao Home Furnishing Co., Ltd.
In 2009, China's furniture industry was booming. Jishutang brand furniture was established in Dongguan, Guangdong. Relying on the strong local manufacturing base and industrial cluster advantages, it started its journey of high-end furniture manufacturing. At the beginning of its establishment, the company focused on the domestic market, quickly opened up the market in South China with high-quality customized furniture products, and established a good brand image. From 2017 to 2020, the company gradually expanded its business scope from a single whole-house customized furniture to the field of hotel furniture, mainly establishing cooperative relationships with many well-known domestic hotel brands. During this period, the company focused on product research and development, invested a lot of money in design and process improvement, and continuously enriched its product variety and steadily improved its quality. In 2022, the company participated in the international furniture exhibition for the first time to display its high-end customized furniture products, which attracted the attention of many international customers and started its internationalization journey. It reached cooperation with customers in the Middle East to provide them with customized furniture solutions, initially opened up the international market, and accumulated certain international project experience.